Sunday, March 11, 2007

SXSW: Every Breath You Take

Identity and reputation in the digital space is one of those gigantic topics to try to tackle in an hour. This panel provided some discussion starters, but unfortunately, there wasn’t enough time to go deeper.

Presenters:
Kaliya Hamlin, Identity Woman
Ted Nadeau, Dot Line, Inc.
Mary Hodder, dabble.com
George Kelly, allboutgeorge.com
Christian Crumlish, moderator, xianlandia.com

Here are few interesting points for further discussion:

  • •Kaliya Hamlin spoke about OpenID and other identity management applications that allow users to maintain one identity across many sites.
  • Mary Hodder made the suggestion that we all be transparent about what we do online so that the government can’t stigmatize certain people or certain behaviors
  • Ted Nadeau made the point that while you are connected to your identity you are not in control of it
  • George Kelly showed us the interactive Johari window as an example of how our reputations so not belong to us, but rather to the people who interact with us
One of the most interesting points of the panel came from an audience participant who asked about changing identity. We are, after all, a young industry. How will we feel about having one identity in 10 or 20 or 30 years? I for one, find it fun to Google my Usenet entries circa 95.

Another interesting point raised was how we manage the public versus private space. Again, as a young industry, I think there is a lot to be learned from others in similar, older industries, such as media. As a trained and practicing journalist, I was required to take a media law class as part of my undergrad degree. Point being, there are existing parameters for deciphering what’s “fair” to post publicly, that we (and by “we” I mean every person on the planet who is now in a place of being a de facto reporter) can and should learn from.

1 comments:

Snapgrrl said...

This is a fascinating subject, Laura. I have a few random thoughts to toss into the mix...

In his essay "Surrealism: The Last Snapshot of the European Intelligentsia," Walter Benjamin wrote that "to live in a glass house is a revolutionary virtue par excellence." To your point about there being existing parameters, I couldn't agree more, and, as we've discussed recently, the parameters are both pragmatic and philosophical. Benjamin's statement, no matter how debatable, points to a long history of thought on these very matters.

Take, as another example, the French artist Ben Vautier. He created "living sculptures" by literally living in a storefront window for a few days during the Festival of Misfits in London, 1962 (a pre-cursor to the Fluxus movement). This and works like it are precursors to much of the MySpace, Vlogging, etc. happenings of today.

Mark Berinato (a Sr. IA in our Boston office) and I have been talking about SEO for young professionals. Think about it - as more and more of your identify goes online, the need to manage it, make sure the good surfaces to the top, etc. becomes critical. The benefit and danger is that everyone becomes, in effect, a miniature PR machine.

Nonetheless, as times go on, mastering identity management through SEO / SEM tactics likely will become top priorities for professionals, just as they have become top priorities for celebrities.