I did a quick tally and it looks like about 60 percent of the 200+ comments are negative, but about 25 percent are positive or even defending Wal-mart (the rest had little to do with Wal-mart either way). Here are some of the most interesting.
From a user angry about the invasion of corporate profiles on socnet sites (and a reminder to all of us to tread carefully in this domain):
Here's a comment that reminds us of how media savvy we all are these days:
A lash out against myspace as an ad platform:
And finally, a comment about Wal-mart and moderation. By the way, it's a good thing Wal-mart did not moderate these comments. If you're going to play in this space it's important to keep an open dialog.
These comments are all good reminders about how to think about this space and about interacting with users. Remember, they talk back--and that's good.
3 comments:
Wal-Mart's got a tough road ahead trying to appeal to such a socially conscious and fashion conscious demographic. Wal-Mart's lacking in both areas!
I am currently studying internet advertising and its move to social networking.
From some of the responses that I have gleaned from people a couple of things seem important:
1. Facebook has been a free-be, given to us by people who one day will want to get paid big.
2. If I think about some of the small businesses that I know and respect moving to Facebook, I get quite excited about the prospect. (partly because I know people running the companies).
So, do I object to Facebook becoming more corporate, or do i object to big business' and the way it sometimes conducts itself?
The integration of advertising into our lives has happened everywhere else and it will happen on social net sites, see:
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003668848
http://www.iabuk.net/en/1/onestepbeyondiabengage2007081107.mxs
Having said that I have to agree that I would be surprised if Wal-Mart manages to generate a fan base from the sites. i just don't understand people who would respond to their presence by being welcome.
On the other hand, maybe we should welcome them because it will give us a chance to have more of a dialogue with them and tell them what we think they do wrong?
Adam B.
I am currently studying internet advertising and its move to social networking.
From some of the responses that I have gleaned from people a couple of things seem important:
1. Facebook has been a free-be, given to us by people who one day will want to get paid big.
2. If I think about some of the small businesses that I know and respect moving to Facebook, I get quite excited about the prospect. (partly because I know people running the companies).
So, do I object to Facebook becoming more corporate, or do i object to big business' and the way it sometimes conducts itself?
The integration of advertising into our lives has happened everywhere else and it will happen on social net sites, see:
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003668848
http://www.iabuk.net/en/1/onestepbeyondiabengage2007081107.mxs
Having said that I have to agree that I would be surprised if Wal-Mart manages to generate a fan base from the sites. i just don't understand people who would respond to their presence by being welcome.
On the other hand, maybe we should welcome them because it will give us a chance to have more of a dialogue with them and tell them what we think they do wrong?
Adam B.
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