Wednesday, February 27, 2008

Show me the money

Here's what I want to know: when will organizations take the Internet seriously? Study after study shows its growing influence, yet budgets still remain in TV and print. Here's the latest:



Maybe as Marshall McLuhan says, it's just easier to live in the past than on the cutting edge. Too bad, since the opportunity is so great.

2 comments:

  1. Yep. Internet has great influence, especially because it's also an environment where commerce occurs. See an ad, purchase the product - voila. But where it's most interesting is the social space. So, while money is being spent on online media, it's the social networks, video sites, and as you mentioned, consumer reviews that are most exciting and generating robust activity. It's going to be fascinating to see how the brand presence in these environments evolve within the coming year.

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