Here are my wishes for the coming year. I'd love to hear about yours.
1. The term "Web 2.0" dies
We've been talking about Web 2.0 for six or seven years now. Let's make 2009 the year that Web 2.0 becomes the Web. It's not specialized, it's not different, it just is.
2. Community gets integrated through the user experience
That means no more "community" tabs on the nav, but rather community elements infused throughout a site.
3. The "experts" share the knowledge
I hope that everyone in your organization has the vocabulary and knowledge to talk about social media and understand its core concepts. If you're the resident expert, it's your job to infuse knowledge throughout. Don't worry--they'll still need you.
4. Social media consultancies stop popping up out of the woodwork
Everyone and their brother became a social media expert in 2008. It reminds me of the portal and e-commerce trend of 1999. Lord have mercy.
5. The semantic web (aka Web 3.0) takes hold
Shard vocabularies, taxonomies, context ... let's get this party started! The semantic web is where social media truly takes hold. It's not about a viral video but rather a meaningful, relevant experience that goes beyond the construct of a web site.
Have a fabulous 2009!
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