Tuesday, January 20, 2009

Pew releases report on adults and social networks

The Pew Research Center's Internet & American Life Project released their findings last week on how adults user social networking sites. Here are a few highlights:

-The number of adults who have profiles on a social networking site has quadrupled in the last four years, to 35 percent (compared to about 65 percent of teens use social network sites), but because there are more adults than teens, the number of adults on social networking sites is actually higher than the number of teens

-Adults are more likely to use these sites for personal rather than professional use

-The most active users are 18-24, 75 percent of which are on social networking sites

The full report can be found here.

0 comments:

Post a Comment