SXSW 2009 | Creative: Show the Path not the Destination

Speakers: Jim Coudal (Coudal Partners), Brendan Dawes (Creative Dir, mN)

Description: Join Brendan Dawes, Gary Hustwit and Jim Coudal for three short presentations followed by a discussion on the subject of creating more involving, entertaining, successful projects by structuring them in a way that encourages the audience to be a key part of the process of discovery.Generally speaking you should be pointing your audience in the right direction and then getting the hell out of the way. In film, programming and design, the most satisfying works are those that on their most basic level are created along with an audience, not simply for one.

Brendan Dawes

I’m really into people vs machines. Desire lines. Examples of how people walk across a park compared to how we plot paths. Good design can also be about taking things away.

Shows project: doodlebuzz.com; about serendipity and randomness; you get associated subjects; what is interesting is the way you can get to informations, it's a little bit scary

We get complacent with interfaces. These days people think that if you can't use it within 2 seconds its rubbish and that's not true.

Questions from audience ... comments from speakers ...