The twitter panel was at capacity and will not be podcast, so we started a conversation in the hall. Folks here from Oracle, Ford, SW Airlines, Salesforce.com. Here are some of the questions:
1. Do you use a company voice or an employee voice?
Most people want a personal voice. But what happens when you leave a company? Have to start rebuilding trust and followers. One solution si to use a / then initials to show who is writing the post.
2. Do you do an account for every product or for the entire brand?
Depends on type of company.
3. How do you know who to follow?
A lot of people use tweetdeck.
4. Does anyone use yammer?
Yes and can use it with a #tweet to go to a main "editor" who can then publich. to twitter.
5. Talk about tools
hootsweet, tweetlater, techrigy
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