Here at WONGDOODY we've been conducting a fairly detailed review of a number of listening platforms, including: Radian6, ScoutLabs, BuzzMetrics, Biz360 and TruCast/Visible Technologies. We've reviewed Forrester's Q1 report on these vendors and others, and we're almost ready to make a decision on who we will partner with. If you have thoughts on or experience with any of these platforms, please send it along!
In the meantime, I just wanted to share one real-world example.
On Friday evening I attended the Mariners game. Somewhere in the 7th inning or thereabouts I posted the following on Twitter via my phone, which also updates to my Facebook account.
That was at 9:33 p.m. Then, at 10:11 p.m., I received the following:
Now, you can call that creepy, or you could be excited that someone is paying attention. But it was a smart move by the Mariners. They saw that I was an engaged fan and they took that moment to connect with me. I did eventually follow them, a day later, on Twitter.
If you're not yet using a listening platform that tracks volume of buzz and sentiment across social media, you might want to think about it. It's a useful tool to track and connect with people and also to help justify efforts in social media.
I'll let you know which platform we decide to go with, so stay tuned.
Oh, and most importantly, the Mariners won 2-1 in the 12th.