In the meantime, I just wanted to share one real-world example.
On Friday evening I attended the Mariners game. Somewhere in the 7th inning or thereabouts I posted the following on Twitter via my phone, which also updates to my Facebook account.
That was at 9:33 p.m. Then, at 10:11 p.m., I received the following:
Now, you can call that creepy, or you could be excited that someone is paying attention. But it was a smart move by the Mariners. They saw that I was an engaged fan and they took that moment to connect with me. I did eventually follow them, a day later, on Twitter.
If you're not yet using a listening platform that tracks volume of buzz and sentiment across social media, you might want to think about it. It's a useful tool to track and connect with people and also to help justify efforts in social media.
I'll let you know which platform we decide to go with, so stay tuned.
Oh, and most importantly, the Mariners won 2-1 in the 12th.
3 comments:
Hi Laura,
Always love to hear that companies are paying attention when their community is talking about them.
And many thanks for including us in the list of platforms you've been evaluating. We're pleased to be on the list, but more importantly, glad to hear you're taking the plunge and adding in-depth listening and engagement to your arsenal.
Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra
Hi Laura,
great to hear about your interest in this space, we'd love for you to take a look at SocialSense too. You can contact me via twitter @alexfortney or via email: alex.fortneyATnetworkedinsights.com
all the best,
Alex Fortney
Marketing & Community Manager
Networked Insights
Laura,
Please to here that you are taking a wide view of vendors in the space. if you need any agency and or customer references feel free to get in touch.
Best,
Blake Cahill
SVP Marketing
Visible Technologies
@bcahill
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