Top 5 in Digital | May 18, 2009

Here are the top five most interesting things I read about this week:

1. From February 2003 to February 2009, there was a 1,905 percent increase in time spent in online video and a 883 percent increase in time spent in online member communities (NewYork Times, 5/17/09)

2. The Web 3.0 conference was held this week in NYC. We are starting to see Web 3.0 come to life! Here’s one small but significant proof point: 90 percent of Twitter traffic happens through it’s API (meaning outside of Twitter)! http://tinyurl.com/o9j6wu

3. We all know Moms love blogs, but this is a great stat: 45 percent of survey respondents in this group decided to purchase an item after reading about it on a blog (2009 Women in Social Media Study by BlogHer, iVillage and Compass Partners)

4. 37 percent of online children ages 3 to 11 use virtual worlds at least once a month (eMarketer 5/20/09)

5. On Monday Facebook officially and finally announced OpenID integration. That means if you have an OpenID account (which you probably do, check it out here http://www.myopenid.com) then you can use it to sign into Facebook as well as 30,000 other sites. Single sign on for the web is on its way!