I've been following Whole Foods for awhile now. In my opinion they do a great job of reaching out to their consumers via numerous social channels and then tying them all together. Twitter, Facebook, Flickr, YouTube and their own website work together to truly form a digital ecosystem. With more than a million followers on Twitter, they must be doing something right.
I've been waiting for them to tie their brand efforts into everyday customer tasks, so today I was delighted to see that they have added shopping list functionality to their site.
This new functionality allows users to either create a list from scratch or import items from a recipe on the site. The recipe functionality allows users to choose specific items or import every item form a specific recipe. A user can also type in any item they like.
Now pay attention, because here's where it gets good. The list is exportable, printable and sharable with another user who can then edit the list. My favorite export is direct to my phone. It is such a simple, basic, obvious feature, but one that makes my life just a little easier, and that's good UX.