Razorfish's scatter/gather blog put together a great list of predictions for content strategy. See my piece below, but more importantly, read others' predictions here.
Laura Porto Stockwell, Senior Director, Digital Strategy at WONGDOODY
Paid Content
What is top of mind for me the past few months is the resurgence of talk about gated/paid content communities. We saw so much of this 10+ years ago, and due to the economy and the financial challenges of media we are seeing it again. While this is a business decision in many ways, there is a strong content strategy component. A content strategist can help an organization understand user needs from a content perspective and therefore help craft a plan for what types of content would be most successful in a pay-per-view situation. In addition, a content strategist can help an organization better package and deliver existing content in ways that users want to interact with it (whether paid or not).
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